Case studies
Each study shows the objective, starting position, work completed, timeframe and evidence behind the result.
A long-form interview with one of boxing's best-known names has passed 1.25 million views and 20,000 likes. It ranks #1 in the US and Russia for the fighter's name, one of the most searched terms in the sport.
A long-form podcast interview about a high-profile trafficking investigation scored 92/100 for SEO in the US, Germany and Russia. It holds #1 in all three countries for 6 of its 11 tracked keywords, including the host's name and the main news terms. Views have more than doubled since the check.
A post-fight interview with a combat-sports athlete ranks #1 for the fighter's name in all three countries checked and has passed 250,000 views. It also ranks for a rival fighter's name, reaching #2 in Germany. SEO scores were 80 in the US, 91 in Germany and 86 in Russia.
A video for a competitive tactical shooter scored 92/100 for SEO in the US, Germany and Russia. It ranks #1 in all three countries for its two main search terms and sits in the US top 5 for 18 of its 19 tracked keywords.
What we document
Every published story is structured to separate the campaign plan from the evidence used to assess it.
The original objective, target audience, keyword and campaign constraints.
The targeting, pacing and adjustments used while the campaign was active.
The timeframe, measured change and source of the supporting evidence.